Compass
Project Portfolio

The Marketing Mastery Institute is a regional educational program developed to fill a critical gap in agent support across Compass markets. Created to be both scalable and accessible, the program equips agents with the strategic foundation needed to confidently market their business—regardless of location, experience level, or marketing knowledge. Through a blend of digital courses, live workshops, and real-world application, the curriculum fosters brand consistency, marketing fluency, and long-term business growth.

“This program completely changed how I think about marketing. I finally understand the strategy behind the tools—and how to make them work for my brand.” - Compass Agent

Equips 5,000+ agents across 15 markets with a comprehensive, self-paced curriculum built to improve strategic marketing confidence, platform adoption, and brand performance

Offers a blended learning model featuring online lessons, live virtual trainings, and in-person workshops across 20+ office locations

Covers a full spectrum of marketing topics—from branding, content strategy, and social media to direct mail, SEO, and advertising

Structured into 8 core courses with beginner and advanced class levels (100–200), encouraging both linear progression and flexible access for time-sensitive needs

Includes supplemental tools like a Resource Hub and “Connect the Dots” topic index to streamline workflow and empower agents to execute confidently in real-time

Curriculum Strategy & Development: Architected the full course and class structure, ensuring content flows logically across marketing fundamentals while staying actionable and Compass-specific

Website Design & Management: Designed, built, and maintain the program’s Squarespace website—managing user experience, visual hierarchy, and ongoing content updates

Team Leadership: Lead a cross-regional team of four Marketing Advisors, setting priorities, overseeing timelines, and aligning curriculum updates with evolving agent needs

Workshop Execution: Oversee the coordination and delivery of in-person workshops across 20+ Compass offices, ensuring consistency, quality, and agent engagement

Campaign Strategy: Spearhead internal campaigns to increase program adoption and highlight preferred vendor partnerships within curriculum content and communications

Recognizing a business gap in agent access to cross-departmental resources, I spearheaded the development and ongoing management of a suite of nine regional websites designed to streamline operations, improve visibility, and reduce dependency on one-off support. These websites serve as centralized hubs for tools, templates, trainings, and marketing materials—empowering agents across regions to work more efficiently and strategically.

Currently supporting teams in Chicago, Indiana, PA/NJ/DE, Nashville, St. Louis, Kansas City, Pittsburgh, Minnesota, and Wisconsin, these platforms provide scalable, self-serve solutions that make everyday business tasks easier.

92% YoY increase in website traffic across all nine sites

Improved internal efficiency and client experience by reducing redundant support requests and reducing agent time spent finding resources.

Streamlined communication across departments, improving agent engagement and platform adoption

Program Strategy & Development: Identified the need for scalable, self-serve solutions and initiated the project to close critical operational gaps across regional markets

Cross-Functional Collaboration: Partner with Agent Experience, Sales Leadership, Transactions, Operations, and Marketing to ensure content is accurate, timely, and relevant

Team Management: Lead a dedicated four-person microsite team, setting priorities, coordinating updates, and driving user-first improvements

Content Strategy & Execution: Oversee page structure, copy, and content updates across nine sites, adapting materials based on regional needs and strategic initiatives

Scalability & Impact: Created a flexible framework that can be replicated across additional markets, serving as a model for future internal resource hubs

HouseBlend is a bi-weekly internal digital magazine developed to strengthen communication, transparency, and cultural cohesion across a 45+ person regional marketing team. By highlighting team initiatives, client successes, and personal milestones, the publication fosters alignment, celebrates cross-market achievements, and reinforces a sense of community across all levels of the organization.

Consistently exceeds 100% internal engagement, with strong cross-team readership and repeat visits

Strengthens cross-regional collaboration by spotlighting ongoing projects, client wins, and strategic updates

Humanizes team culture by integrating team shoutouts, fun facts, personal milestones, and behind-the-scenes features

Recognized by regional leadership as a high-impact culture initiative and a scalable model for other teams

Editorial Strategy & Development: Conceptualized the magazine’s format, voice, and editorial calendar to align with internal goals and foster a sense of community across markets

Team Leadership: Manage a cross-regional team of four, overseeing content planning, visual design, and full-cycle production for each issue

Content Management: Write and edit strategic content, coordinate team submissions, and ensure timely distribution and consistent engagement

Platform Optimization: Evolved the magazine’s structure in response to feedback—enhancing usability, interactivity, and long-term readership

Scalable Impact: Inspired the creation of similar internal publications in two additional Compass regions, establishing HouseBlend as a replicable model for culture-forward communication

Compass Navigator was a curated editorial magazine designed to position Compass agents and their listings in an elevated, lifestyle-forward format. With seasonal editions distributed across the Greater Philadelphia region, the publication connected high-intent buyers and sellers with thoughtfully branded content. Each issue blended storytelling, design, and local insights to drive engagement in a saturated market.

Drove strategic exposure through hyper-localized print distribution to 50,000 households and companion digital experience

Website traffic has grown +8% year-over-year

Enabled agents to align with a premium editorial product, enhancing brand authority and reach

Delivered a repeatable marketing framework used across three successful issues and inspired adoption in other regions

Provided an additional advertising revenue stream and expanded Compass brand awareness through agent-led promotion

Foundational Leadership: Served as a founding member of the Compass Navigator program, shaping the strategy and structure of all three published editions

Editorial Positioning: Developed the magazine’s lifestyle-forward editorial approach to elevate Compass branding, highlight market expertise, and engage high-intent buyers and sellers

Project Management: Led the full production cycle—from pitching to top-producing agents to coordinating content, managing approvals, and ensuring on-time delivery

Cross-Functional Collaboration: Partnered with agents, designers, and external vendors to align creative vision, uphold brand standards, and ensure a premium reader experience

Website Strategy & Execution: Directed companion site strategy, wrote all web copy, and built the publication’s digital presence using Squarespace to expand visibility and drive traffic

Vacations at Compass was launched to address a key platform gap in short-term rental listing support. Designed as a specialty division for Compass agents at the Jersey Shore, this initiative provided an off-platform solution to consolidate and promote Compass-exclusive vacation listings in one searchable, consumer-facing site. By offering a centralized experience for renters and a scalable tool for agents, the program helped unify marketing efforts and elevate visibility for seasonal listings.

Digital Ad Campaign Performance:

917K+ ad impressions and 4,563+ clicks, with an average cost-per-click (CPC) of $0.58

140K+ retargeting views and 1,400+ custom segment interactions

Reached high-income consumers across premium media channels including CNN, The New York Times, and Newsweek

Program Highlights:

Delivered a brand-aligned regional platform that improved consumer access and agent discoverability

Equipped participating agents with a full suite of customizable marketing materials to drive listing engagement and website traffic

Technical Enablement: Led cross-functional software development between the short-term rental platform and website vendor to create a custom interface that integrated Compass rental inventory for the first time

Stakeholder Alignment: Served as the primary liaison across vendors, agents, sales leaders, and internal Compass teams to align objectives, manage timelines, and ensure a seamless, on-budget launch

Brand & Content Development: Wrote and organized all site copy, sourced visual assets, and oversaw the development of a dedicated brand identity applied across the platform and all supporting materials

Go-to-Market Strategy: Directed end-to-end launch efforts—including digital and print ad campaigns, agent enablement toolkits, and onboarding resources to promote adoption and visibility

Scalability & Expansion: Created a replicable model for short-term rental marketing with potential application in additional Compass markets

Designed to spotlight the strength of the Compass brand along the Jersey Shore, this commercial campaign combined brokerage-level marketing with personalized agent branding. The initiative provided top-producing agents an opportunity to market themselves in a lifestyle-forward, highly produced format—celebrating their personalities while reinforcing Compass’s local market leadership.

Elevated Compass’s brand presence through a professionally produced commercial featured across agent channels and listing campaigns

Created a scalable asset that allowed agents to showcase both their team identity and local expertise within a cohesive brand narrative

Strengthened agent engagement through high-visibility video content tailored for use across websites, social platforms, and listing presentations

Creative Direction: Co-led concept development and campaign planning in partnership with the Head of Advertising to align storytelling with brand goals and agent visibility

Content Strategy: Scripted shared commercial messaging and customized lifestyle video storylines to spotlight each participating agent’s personality and market expertise

Production Oversight: Managed vendor relationships and production logistics, ensuring a smooth, brand-consistent experience across a multi-day film shoot

On-Site Execution: Provided creative direction and agent support during filming to ensure high-quality, confident delivery from all participants

Located in the heart of Philadelphia’s booming Brewerytown neighborhood, OTTO on the Park is a luxury condominium project that required a comprehensive marketing strategy to drive awareness and attract potential buyers. This initiative centered on developing a distinctive brand identity, building consumer-facing assets, and establishing a digital presence that showcased the property’s value and lifestyle appeal.

Supported brand elevation and market visibility through a targeted mix of digital campaigns, neighborhood storytelling, and curated marketing materials

Enabled agents to effectively communicate unique selling points through visually engaging and strategically designed assets

Delivered a cohesive on- and offline experience that highlighted the building’s amenities and its connection to the local community

Project Management & Strategy

Led cross-functional collaboration between the agent, investor, and internal design team to align vision, timelines, and goals

Oversaw end-to-end content development including photography, copywriting, and marketing collateral

Vendor & Website Management

Directed site architecture, visual organization, and launch strategy for a custom Squarespace website

Served as the primary liaison with external vendors, managing expectations, deliverables, and production timelines

Creative & Campaign Execution

Guided the creation of brand assets including brochures, floor plan booklets, and digital ads

Helped execute geofencing and paid media campaigns to attract qualified local buyers and generate leads