ReluTech & NerdRabbit
Project Portfolio

NerdRabbit, a niche tech recruiting platform, launched Nerdly, a cloud-specific talent marketplace connecting AWS-certified professionals with contract roles. I worked cross-functionally with our CEO, app developers, and stakeholders to shape the app's GTM strategy and branding while aligning internal teams around its mission.

Successfully launched Nerdly, leading branding, content, and launch strategy

Supported rapid user adoption through integrated marketing efforts across paid, organic, and partner channels

Differentiated the platform within the cloud talent space through creative storytelling and platform education

Product Marketing: Partnered on user journey mapping, positioning, and content strategy from MVP to launch

Creative Direction: Developed brand identity, UX/UI feedback, marketing materials, and product education

Cross-Functional Alignment: Aligned recruitment, sales, and tech teams through launch plans, internal comms, and campaign resources

ReluTech’s IT Divest program is a global initiative that helps customers accelerate their migration to the AWS cloud by unlocking the capital value of existing IT equipment and reducing long-term maintenance costs. Closely aligned with AWS programs like the Migration Acceleration Program (MAP) and DC Divest, IT Divest supports organizations in their data center exit strategy and cloud adoption journey.

As part of a strategic effort to deepen ReluTech’s relationship with AWS, I was responsible for translating this complex service into a clear, engaging explainer video used by AWS account managers, stakeholders, and client-facing teams.

Strengthened ReluTech’s positioning within the AWS ecosystem through strategic messaging

Improved enablement across AWS sellers with simplified, value-driven collateral

Delivered a reusable asset for stakeholder communication and client onboarding

Cross-Functional Collaboration: Coordinated across internal stakeholders, AWS partners, and external vendors to align messaging and manage production

Creative Direction: Shaped content structure, visuals, and script to distill a complex solution into a compelling story

Strategic Communication: Ensured the final video met the needs of AWS Account Managers while maintaining brand consistency

As enterprises migrate from traditional data centers to the cloud, they often face the costly overlap of maintaining on-prem infrastructure while simultaneously building out their cloud environment—a challenge known as the Migration Bubble. ReluTech developed a solution to reduce this financial strain and accelerate cloud adoption.

To support the launch of this offering, I partnered closely with the CEO and department leads to translate the technical solution into a compelling, easy-to-understand narrative. The result was a short video that clearly articulated the problem, the ReluTech solution, and the business value for prospective clients and AWS partners.

Created an engaging explainer video used by ReluTech’s sales and recruitment team and partners to pitch new business

Equipped sales teams with a clear, compelling tool to support conversations with enterprise clients

Strengthened ReluTech’s brand positioning in the cloud migration space through consistent, audience-friendly messaging

Helped clarify a complex service offering, enhancing internal alignment and external understanding

Executive Collaboration: Partnered with the CEO and department leads to craft strategic messaging aligned with company objectives

Content Creation: Scripted the explainer video, simplified technical language, and ensured narrative clarity

Vendor Relations: Managed video production in collaboration with external creative teams to meet brand standards and project timelines